Privacy Policy

HECK Real Estate (“HECK,” “we,” “our,” or “us”) respects your privacy and is committed to being transparent about how information may be collected, used, and shared when you visit heck.realestate, contact our team, or use services available through our website.

This Privacy Policy explains our practices regarding information collected through the website. It does not apply to information collected through other interactions with HECK Real Estate that are governed by separate agreements, disclosures, or legal requirements.

Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide when you:

• Submit a contact or property inquiry form
• Request information about a property
• Ask about buying or selling real estate
• Request a property evaluation or consultation
• Register for an event
• Subscribe to email communications
• Contact an agent or member of our team
• Otherwise communicate with HECK through the website

Depending on the nature of your inquiry, this information may include your:

• Name
• Email address
• Telephone number
• Mailing address
• Property address
• Information about a property you own or are interested in
• Buying or selling preferences
• Preferred method of contact
• Any other information you choose to provide

Please do not submit sensitive personal or financial information through general website forms unless specifically requested by HECK through an appropriate and secure method.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically through cookies, pixels, tags, analytics tools, server logs, and similar technologies.

This information may include:

• Internet Protocol (IP) address
• Browser and device type
• Operating system
• Approximate geographic location derived from an IP address
• Pages viewed
• Links or buttons selected
• Referring website or advertising source
• Date and time of visits
• Time spent on pages
• Website interactions
• Advertising campaign interactions
• Conversion activity, such as completing a form after interacting with an advertisement
• Device or advertising identifiers, when permitted

We use this information to understand how visitors use our website, improve website performance, evaluate our marketing, measure advertising effectiveness, maintain website security, and improve the experience we provide.

Cookies and Tracking Technologies

HECK uses cookies and similar technologies for website functionality, analytics, advertising measurement, marketing, and related purposes.

A cookie is a small amount of information stored by your browser or device. Cookies and similar technologies can allow a website or third-party service to recognize a browser or device, remember information, measure interactions, and understand activity over time.

Our website currently uses or may incorporate the following services:

Google Analytics

We use Google Analytics to better understand how visitors interact with our website.

Google Analytics may collect information about website visits, including pages viewed, traffic sources, device information, interactions, and other usage information.

We use this information to evaluate website performance, understand which content visitors find useful, and improve our website and marketing efforts.

Google Ads

We use Google Ads tracking and conversion measurement to understand whether our advertising results in meaningful actions on our website.

Google Ads technologies may use cookies, device identifiers, or other technologies to measure advertising interactions and conversions.

Depending on our advertising settings and your privacy choices, these technologies may also be used to help measure or deliver relevant advertising.

Meta Pixel

Our website uses the Meta Pixel, a technology provided by Meta Platforms, Inc.

The Meta Pixel helps us understand how visitors interact with our website after viewing or interacting with advertising on platforms such as Facebook or Instagram.

This information may be used for purposes such as:

• Measuring advertising performance
• Understanding website conversions
• Creating advertising audiences
• Improving the relevance and effectiveness of our marketing

Meta may process information collected through the Pixel in accordance with its own privacy practices.

Mailchimp

We use Mailchimp to manage certain email communications and marketing campaigns.

When you subscribe to or interact with an email sent through Mailchimp, Mailchimp may collect information relating to delivery and engagement, such as whether an email was delivered or opened or whether a link was selected, depending on the technologies and settings in use.

We use this information to manage our mailing lists, evaluate email performance, and improve the relevance of our communications.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in those messages.

Embedded YouTube and Vimeo Content

Our website may include videos embedded through services such as YouTube and Vimeo.

When you visit a webpage containing embedded video content or interact with an embedded video, the applicable video provider may collect information through cookies, device identifiers, or similar technologies.

That collection is controlled by the applicable third-party provider and may occur according to its own privacy policy and account settings.

Advertising and Measurement

HECK uses digital advertising to reach people who may be interested in buying, selling, or learning more about real estate and HECK's services.

Our advertising and analytics providers may help us:

• Measure whether an advertisement resulted in a website visit or inquiry
• Understand which advertisements and campaigns perform effectively
• Measure website conversions
• Build or evaluate advertising audiences
• Limit unnecessary advertising
• Improve the relevance of our advertising
• Understand general patterns in website usage

These providers may use cookies, pixels, identifiers, or similar technologies to perform these functions.

The information available to HECK through these platforms is generally used for marketing measurement and audience analysis. The third-party providers may separately process information according to their own privacy policies and services.

Cookie and Privacy Choices

Depending on the technology implemented on our website, you may be presented with options for managing certain cookies or tracking technologies.

You can also control many cookies through your web browser settings. Most browsers allow you to block, delete, or receive notice before cookies are stored.

Blocking or deleting cookies may affect the performance or functionality of certain portions of the website.

Google and Microsoft also provide technologies designed to allow websites and advertisers to adjust certain analytics and advertising behavior according to users' consent choices.

Your available privacy choices may vary depending on your browser, device, location, and the third-party services involved.

How We Use Information

HECK may use information collected through the website to:

• Respond to questions and inquiries
• Provide information about properties or real estate services
• Communicate with prospective, current, and past clients
• Assist with buying, selling, or evaluating real estate
• Schedule consultations or property showings
• Provide requested event or company information
• Send marketing communications when appropriate
• Manage email subscriptions
• Measure website traffic and engagement
• Measure advertising and marketing effectiveness
• Improve our website, services, communications, and marketing
• Understand how visitors find and use our website
• Protect the security and integrity of our website
• Prevent fraud or misuse
• Comply with legal, regulatory, licensing, and professional obligations
• Establish, exercise, or defend legal rights

Submitting information through our website does not, by itself, create an agency, brokerage, fiduciary, or other professional relationship between you and HECK Real Estate.

Email and Marketing Communications

If you provide your email address or other contact information, HECK may use it to respond to your request and, when appropriate, communicate with you regarding our services, properties, company news, events, or other real estate-related information.

Marketing emails may contain technologies that help us understand whether communications are delivered, opened, or interacted with.

You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in those messages or by contacting us directly.

Even if you opt out of marketing communications, we may continue to send communications reasonably necessary to respond to an active inquiry, provide requested services, administer an existing relationship, or meet legal or professional requirements.

How We Share Information

HECK does not sell personal information in exchange for monetary consideration. However, certain activities described in this Privacy Policy, such as the use of advertising and analytics technologies, may involve making information available to third parties in ways that could be considered a “sale” or “share” under certain state privacy laws.

We may disclose or make information available to service providers that help us operate, understand, market, or maintain our website and business.

These providers may include:

• Google
• Meta
• Microsoft
• Mailchimp
• YouTube
• Vimeo
• Website hosting and maintenance providers
• Analytics providers
• Advertising and marketing providers
• Email and communication providers
• Customer relationship management providers
• Data storage and security providers
• Other technology or professional service providers

These third parties may process information on our behalf or, depending on the service, according to their own privacy policies and business practices.

We may also disclose information when:

• You direct or authorize us to do so
• It is reasonably necessary in connection with a requested real estate service or transaction
• Required by law, subpoena, court order, governmental request, or regulatory obligation
• Necessary to protect the rights, safety, security, or property of HECK, our clients, website users, or others
• Necessary to investigate fraud, security concerns, or potential misuse
• Necessary in connection with a merger, restructuring, sale, or transfer of all or part of our business

Information collected during an actual real estate transaction may also be shared as reasonably necessary with parties involved in the transaction and may be subject to additional brokerage agreements, disclosures, recordkeeping obligations, or legal requirements.

Your Right to Opt Out of Sale or Sharing

As described above, our use of certain advertising and analytics technologies may be considered a “sale” or “sharing” of personal information under some state privacy laws. If you are a resident of a state that provides this right, you may opt out of such sale or sharing of your personal information. You may exercise this right by:

• Emailing us at info@heck.realestate with the subject line “Do Not Sell or Share My Personal Information”;
• Adjusting your browser or device settings to disable cookies and similar technologies as described in the “Cookies and Tracking Technologies” section; and
• Where supported, enabling a recognized opt-out preference signal (such as Global Privacy Control), which we will treat as a valid request to opt out for the browser or device on which it is enabled.

We will not discriminate against you for exercising any of your privacy rights.

Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites and services, including Google, Meta, Microsoft, Mailchimp, YouTube, Vimeo, mapping services, social media platforms, and other technology providers.

HECK does not control the privacy or security practices of these third parties.

When you interact with a third-party service or leave the HECK website, that provider's own privacy policy and terms may apply.

We encourage visitors who want additional information about a third party's data practices to review that provider's privacy information directly.

Data Security

HECK uses reasonable administrative, technical, and organizational measures intended to protect information under our control.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

If HECK becomes aware of a data-security incident involving personal information, we will respond as required by applicable law.

Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes for which it was collected, support legitimate business needs, comply with legal or regulatory requirements, maintain appropriate business and transaction records, resolve disputes, and protect our legal rights.

Retention periods may differ depending on the information involved and the reason it was collected.

Third-party platforms used by HECK may maintain information according to their own retention policies.

Children's Privacy

The HECK website is intended for a general audience and is not directed to children under the age of 13.

We do not knowingly collect personal information online from children under 13.

If we learn that personal information from a child under 13 has been submitted to us through the website without appropriate authorization, we will take reasonable steps to delete it. If you are a California resident, note that California law provides additional protections for minors under the age of 16, including opt-in requirements for the sale or sharing of their personal information.

Your Choices

Depending on your interaction with HECK and applicable law, you may contact us to request that we:

• Update or correct contact information you have provided
• Stop sending marketing communications
• Answer questions regarding information you submitted through the website
• Provide information regarding our website privacy practices.
• Request deletion of personal information you have provided, subject to applicable legal and business retention requirements

Depending on your state of residence, you may have some or all of the following rights regarding your personal information: (i) the right to know or access the personal information we hold about you; (ii) the right to request correction of inaccurate personal information; (iii) the right to request deletion of your personal information; (iv) the right to opt out of the sale or sharing of your personal information and of targeted/cross-context behavioral advertising; and (v) the right to be free from discrimination for exercising these rights. To exercise any of these rights, contact us at info@heck.realestate. We will verify your request as required by law and respond within the timeframe required by applicable law. You may use an authorized agent to submit a request on your behalf, subject to our verification of the agent's authority. If we decline your request, you may appeal that decision by replying to our response, and we will inform you of the outcome of the appeal.

Certain information may need to be retained because of transaction-related, contractual, legal, regulatory, licensing, recordkeeping, security, or legitimate business requirements.

Privacy-related requests may be submitted to:

info@heck.realestate

Browser Privacy Controls

Web browsers, devices, and third-party platforms may provide settings that allow you to limit certain cookies, advertising identifiers, or tracking technologies.

Because browser privacy technologies, industry standards, and third-party platforms continue to evolve, the website's response to particular privacy signals may depend on the technology implemented on the site and applicable legal requirements.

Visitors may also use the privacy and advertising controls offered directly by Google, Meta, Microsoft, and other applicable providers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our website
• Technologies and service providers we use
• Our business practices
• Legal or regulatory requirements

The current version will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions regarding this Privacy Policy or HECK's website privacy practices, please contact:

HECK Real Estate
3200 Haskell Ln, Suite 130
Lawrence, KS 66046
Phone: 785-917-5700
Email: info@heck.realestate